To provide programs, resources and leadership that improve and promote the Angus breed, enhance the livelihoods of family farmers and ranchers, and exceed consumers’ expectations.
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The Angus breed is home to the industry’s largest beef cattle performance database, fueling genetic progress through each generation. Breeders rely on the comprehensive set of data to continue growing the nation’s quality beef supply.
Angus Media provides unrivaled marketing opportunities for cattle producers with Association programs that allow breeders to set their calves apart from the crowd.
Registered-Angus cattle continue to set the industry pace for quality genetics. Demand remains strong year after year, as reflected by strong sales trends and an increase in Angus cattle on the market.
The American Angus Association and its members are proud to offer comprehensive programs and services aimed at improving productivity and profitability in the commercial sector of the cattle industry.
Stay up-to-date on the latest headlines in the American Angus Association’s Newsroom, where you can read articles, watch videos and learn more about the organization’s programs and services.
Continued education is central to driving progress within the beef cattle industry. Through Association events, connect with fellow breeders and discover applications that make a real difference on the farm or ranch.
The American Angus Association store features both high quality, yet attractively affordable apparel and home décor. Items were personally curated to fit the aesthetic of any hardworking, yet stylish ranch lifestyle. Proceeds directly benefit the Angus Foundation and its mission of youth, education, and research.
As the nation’s largest beef breed organization, the American Angus Association serves more than 25,000 members across the United States and Canada.
Keith Evans, St. Joseph, Mo., dedicated 35 years of his life to promoting Angus cattle. Evans joined the American Angus Association staff in October 1962 as the assistant director of public relations. He was named associate director and manager of the association's national advertising program in 1968, and in 1978 was promoted to the department's director. He served in that capacity until April 1998.
Under Evans' direction the association has won numerous first place advertising awards, including the award-winning elephant ads of the 1980s. In 1984 he started the "Merchandising Column" in the Angus Journal to help breeders beter understand marketing and advertising, and to do a more effective job of their own herd advertising. The Livestock Publications Council recognized his column as the best regular column for several years. Two books of Evans' Merchandising Column, "How to Sell Angus Cattle," are in print and used by seedstock producers from several breeds as a reference to herd marketing.